“This transparency is made possible only by using a special rubber in a specific colour,” explains Jones. The most apparent innovation is the hard sole, which is transparent with a printed logo – there’s a different logo on each foot, for example the Air Dior Wings and the Dior logo. We used Italian leather and we worked on the construction exactly in the same way we would have crafted a bag, with painted edges and special stitching,” says Jones. (The last ones to be made in Italy were the Air Jordan 2s back in 1986.) “The Air Jordan 1 High OG Dior is entirely ‘Made in Italy’. One of the most interesting points about the design is that it is the first Jordan model to be crafted entirely in Italy in over 30 years. Staying true to its original spec, Jones and Dior’s Men’s Head Footwear Designer, Thibo Denis, set about reimagining the shoe in the élan of the Parisian ateliers of Dior Homme. “Celebrated around the world, the silhouette epitomises a true style icon, and has continued to be the perfect canvas for our team and collaborators to leverage as we continue to push the Jordan Brand forward." For Lotti, the Air Jordan 1 High OG is a timeless statement of bold defiance. While the clothing will mainly appeal to Dior fans who are already familiar with Jones’ elevated tailoring, it’s the hype of the limited-edition Air Jordan 1 High OG and Low that have got the internet going nuts. The collection, which Jones describes as a mix “between tailoring and luxurious sport attitude” brings together the fashion house’s exceptional tailoring expertise with an 80s American sportswear feel inspired by the legendary basketball player.
“He wore suits all the time – I love that!” says Jones. Jones cites that the main inspiration for the Air Dior Collection comes from Michael Jordan’s off-court style. “Our partnership with Dior offers a new look into the style of basketball and blends high-end streetwear with luxury fashion,” says Lotti.Ĭoinciding with the 35th anniversary of the Air Jordan and celebrating the first Dior men’s collection debut in the United States, the partnership draws together the different cultures of America and France and of haute couture and high-performance sportswear, in a way never seen before. To bring them together in this special collaboration is to propose something exciting and truly new.” For Jordan Brand VP of Design, Martin Lotti, the collaboration came about thanks to a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation. “Jordan is one of America’s leading brands and an icon all over the world. “I chose to collaborate with Jordan Brand because it’s iconic, just like Dior,” says Jones. But now, for Fall 2020, he pays proper respect to an originator, honouring the GOAT through a line-up of Jordan Brand apparel, accessories and sneakers, reimagined through the emblematic style of Maison Dior. In 2017, Jones made fashion history when he engineered an unfathomable collaboration between Supreme and Louis Vuitton. Jones is no stranger to collaborations, having worked with everyone from Kaws, Daniel Arsham and Hajime Sorayama – all of which have been accomplished within Jones’ two-year tenure at the helm of Dior Homme. Naturally, the release raised a feverish hype among sneakerheads, who were scrambling to figure out exactly how Jones had left his mark on the Jordan masterpiece. Dubbed online as the ‘Diordan’, the sneakers immediately gained mythical status – mainly due to the fact that no information had leaked until the sneakers were sent down the Shawn Stussy-designed catwalk that night.
Last December, the Creative Director of Dior Homme broke the internet when he unveiled his couture take on the Air Jordan 1 during the luxury brand’s Pre-Fall 2020 runway show in Miami Beach, Florida. So how do you top an icon that has been universally beloved for 35 years and has a tendency to sell out with each subsequent release? Easy: just talk to Kim Jones. What began as a basketball sneaker in 1984, found a second life with skateboarders in the late 80s, and fuelled the retro-crazed world we live in today, the Air Jordan 1 is a style that has transcended sports and changed fashion and sneaker culture for ever. Not only is it the first signature sneaker of basketball’s most-celebrated player, Michael Jordan, it’s also arguably the most important sneaker in the history of footwear. When it comes to OG sneakers, you’d be hard pressed to think of a style that holds as much cultural clout as the Nike Air Jordan 1.
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